You know a copy editor's job by what you don't see: misspellings, misplaced commas, or – heaven forbid – an incorrect style reference to the Public Works and Transport Ministry and things of that sort. Mostly it's a thankless job, but on the other hand, we're also the ones who get to help write the quippy headlines, teasers, kickers and photo captions that entice all of you to buy the actual substantive articles, thereby saving profitable journalism.
We don't have to write 700 words of concise, objective text, just a couple dozen witty ones within set character limits. The most readily available bits involve some pun and/or pop culture reference. I've also finagled nods to Keats and Coleridge, Boyz II Men and Salt-N-Pepa. Of course, as happens in 92% of my day, something that strikes me doesn't quite strike everybody else the same way, and I have to go around and poll the editorial staff to support my claim that "The Windmills Cry Mary" is not too obscure a reference. (That one passed. Many others did not.) These are some of my favorite flourishes I've snuck in there in the last year.
For the Daily News subscribers' email, which gets two photos, when I edit it, I try to get the two photo kickers (the word/s in bold before the caption) play off each other. It may seem like an added layer of difficulty, but it actually helps to direct and pin down the creative possibilities swirling overhead. I know that maybe only a pair of readers actually notice the tandem wit – on a good day – but, hey, nerds have to entertain themselves somehow:
Who loves themselves some Velvet Underground? Moi:
But this was, and will always be, my all-time favorite:
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